Jess Design teams up with renowned designer Robert Bronwasser
It was a few years ago that Jess Design first came into contact with Robert Bronwasser. The click between the two parties was immediate, leading to actual collaboration last year. Jess Design challenged Robert Bronwasser to develop a new collection. The first pieces resulting from this invitation will be presented at IMM in Cologne, to be held between 15 and 21 January 2018.
The new line complements the company’s current collection but does have its own striking look and feel. “We needed something new and were looking for refreshing new ideas,” explains Maarten van de Goor, Director at Jess Design. “Over the past 25 years, Robert Bronwasser has developed to become a designer with an international reputation. His signature look very much appeals to us and fits well with Jess. The advantage for us is that he is not yet an established name in the furniture industry, which means that his designs for us are very exclusive.”
Robert Bronwasser adds: “Jess asked me to come up with designs that would broaden their collection and that were innovative. They wanted me to design a complete range of sofas, armchairs, chairs and tables that fit with Jess but that also push back the frontiers. It was a great challenge! I allowed myself to be inspired by pure materials that encapsulate a nonchalance and a robustness. I then added my own signature elements to them: friendly, rounded corners, clean lines, and a functional twist. The key to this collection is that you can sit on a piece of furniture in two different ways. This dual functionality aspect is something that has never been seen before. It means that the items of furniture can either be used separately or in combination with each other. This makes them great for domestic use but also perfect for hotel lobbies, restaurants and reception areas. This playful aspect very much defines the design, which is why we have called it Shuffle.”
“Working with Robert has been a joy and we are extremely pleased with the results,” comments Maarten. “We will be proudly presenting the first products of our cooperation at IMM in Cologne in January, and also at the Stockholm Furniture Fair, which will take place between 6 and 10 February.”
About Robert Bronwasser
Ever since graduating as an industrial designer in 1992, Robert Bronwasser has had one clear goal: to design products that people enjoy using every day. He combines passion, experience and creativity to devise functional designs that bear his recognizable signature. The designer works with innovative brands and reputable labels. His work has won numerous design awards and can regularly be seen at international fairs, events and exhibitions.